M&S won first place in a number of categories this year Good Housekeeping Awardincluding being named Favorite Supermarket and Favorite Wine Retailer.
The awards, voted on by thousands of the title’s readers since April, have seen M&S receive more awards than any other retailer.
Stuart Machin, Managing Director of M&S, said: “Our aim is to protect the magic of our high quality, high value M&S products and to modernize the way we offer them to our customers. That’s what our transformative store renewal program is all about, and we’ve made great progress over the past two years, rolling out the format to 45 stores.
Being named the nation’s favorite supermarket is recognition of the great work we’ve done, but there’s still a long way to go. We must continue to modernize our store base and continue our transformation, creating a more digital and omnichannel M&S that consistently delivers exceptional quality and value to our customers. This is how we will achieve our goal of becoming the most trusted retailer in the UK where people love to work and shop.
Angela Trofymova, head of food testing at the Good Housekeeping Institute, said: “The Good Housekeeping Food Awards are a badge of honor as they are voted for by our readers and M&S has been crowned their favorite place to shop, taking #1 in several of our categories this year, including the coveted Favorite Supermarket.”
M&S also won Favorite Wine Retailer, following a string of other awards for its extensive wine selection, including a coveted Platinum award at the recent Decanter World Wine Awards for its organic Les Domaines Brocard Chablis. Earlier this year, the retailer launched Wine Shop Specials – fantastic offers available in-store each month that make customers’ favorite bottles even more worthwhile.
M&S offers a wide range of red, white, rosé, sparkling and fortified wines to suit all budgets, expertly blended by in-house winemakers Sue Daniels and Belinda Kleinig who have over 40 years of winemaking experience. The retailer has introduced two new, great-value ranges in recent years: Classics, a collection of the best examples of customer-loved wine styles, and Found, affordable bottles of lesser-known and off-the-beaten-track wines. .
Angela Trofymova, food testing manager at the Good Housekeeping Institute, added: “With their extensive range of quality wines, our readers choose M&S when it comes time to raise a glass. They have everything you want in the range, including great value bottles.