Spruce Acquires Housekeeping Startup The Minte, Expands Lifestyle Services in Chicago

AUSTIN, Texas and CHICAGO – (COMMERCIAL THREAD) –Spruce, the leading provider of lifestyle services to the multi-family sector, today announced the acquisition Mint, a startup bringing hotel-style housekeeping to luxury apartment residences.

The acquisition allows Spruce to expand its presence in the Chicago area with leading property management companies, while The Minte gains a greater ability to scale and serve more clients. Minte’s premier service will complement Spruce’s current set of offerings for a variety of household chores, while Spruce’s in-depth logistics capabilities will open up more options for residents and provide greater scale for businesses in local housekeeping serving apartment communities.

“We are always looking for ways to improve our services, and the addition of The Minte is a natural addition that will improve everyone’s experience,” said Ben Johnson, Founder and CEO of Spruce, who received his MBA from the ‘University of Chicago Booth. Business school. “Local businesses can use our platform to facilitate their operation through technology, and residents receive convenient, expert and affordable services. ”

“Our mission has been to innovate in our clients’ homes and lifestyles, one apartment, one client at a time,” said Joanna Gornikowski, CEO of The Minte. “Joining forces with Spruce will provide people with a blend of service and technology that delivers exceptional experiences. ”

Spruce and The Minte have demonstrated that seamless delivery of lifestyle services can create an integrated living experience for residents. According to an internal review of Spruce’s data, residents who purchase two or more services have an 81.4% renewal rate. The renewal rate for residents who purchase more than 20 hotel-type services climbs to almost 90%, well above the industry average of just over 52%.

Spruce’s focus on providing high quality on-demand services has made the company the largest apartment equipment supplier in the country. Following a recent expansion in the Washington DC area, Spruce adds Chicago as its 14th market. Together, Spruce and The Minte will serve more than 450,000 homes.

About spruce

Spruce is the full-service provider of lifestyle services to the multi-family industry. The company currently provides chores, housekeeping, pet care, laundry and dry cleaning services to more than 1,500 select apartment communities across the country. With the Spruce app, residents can quickly book services from certified, insured and verified professionals. Spruce is focused on providing the highest quality services to residents on demand. Supported by Venture and based in Austin, the company has over 65 employees and is growing rapidly.

About the Minte

The Minte is a Chicago-based startup aimed at disrupting the housekeeping status quo. Backed by Dundee Venture Capital, MATH Venture Partners, Revolution’s Rise of the Rest Seed Fund, Hot Glass Ventures, Firebrand Ventures, Blue Note Ventures, Sandalphon Capital, Network Ventures and M25 Group, The Minte is in partnership with a number of real estate partners as it thrives in condos, apartments and corporate housing in the United States.

Please see a special note for Spruce and Minte customers: